Performance Marketer & Analytics EngineerIryna Shcheholska
Transforming marketing into a digital transformation tool: driving business growth online
I will build a reliable data collection system and an effective strategy for your business growth, integrating ads, analytics, and sales into a unified mechanism to increase ROMI.
Instead of abstract services - specific solutions tailored to your business stage:
Iryna Shcheholska - Your Engineering-Driven Digital Marketer
I am a digital marketing expert specializing in high-performance ad management.
I work remotely with E-commerce and B2B projects across the globe, including the EU, USA, UK, Ukraine, Georgia, and Central Asia.
I operate as a pro-freelancer based in Batumi, Georgia. This model is my competitive advantage: deep data analysis requires focus and precision, not an office desk. This format guarantees my personal, engineering-level immersion into your numbers, eliminating the overhead costs of agencies or full-time staffing.
If your ad campaigns feel like a "loose mechanism" - where budgets drain away while sales remain stagnant — Performance Marketing is the precision tool needed for fine-tuning.
Looking for a result-obsessed partner? Let’s connect and discuss your project
Case Studies: How I Uncover Marketing Growth Levers
Full Resource Access
Please Note:This is the English-language portal of my website. My primary domain (in Russian) serves as the main repository for extensive project documentation and community resources.On the main site, you will find full access to:Detailed Case Studies & Client ReviewsTechnical Marketing BlogComprehensive FAQ SectionClick the buttons below to visit the primary site. You can easily explore all content using your browser’s built-in automatic translation feature.
PRE-ENGAGEMENT FAQ
Why should I trust this approach if others have failed before?
Because I don’t start with "setup" - I start with the numbers. My first step is a deep performance audit. While most focus on clicks, I focus on CRM data. I will not spend a single cent of your scaling budget until the data validity is confirmed.
I don’t want to dig into ad accounts; I just need the numbers. How do you handle reporting?
I develop visual management dashboards for marketing. You will have a single link to view real-time spend, revenue, and ROMI without the technical clutter. You stay in control of the situation without wasting time on manual reports
I already have a marketing team, but sales have stalled. Can you audit their work?
A fresh perspective often identifies overlooked "blind spots." A marketer can be a brilliant creative but a poor "engineer." I conduct independent ad account audits to provide an objective assessment of your team’s performance and a list of growth levers. For this specific need, I have a flagship product — [Product Link].Expert Insight: Harvard Business Review experts recommend conducting marketing audits periodically, not just as a "crisis measure." The digital landscape evolves rapidly: what worked six months ago could be draining your budget today.