Is your Google Ads budget being spent but not bringing in profit? I'll find out why
In-depth technical audit of your website analytics.
Full review of Google Ads, Meta Ads, GTM, and eCommerce tracking to pinpoint the cause of budget waste in Google and Meta.
Fixes and implementation.
Performance-based collaboration.
Stop guessing. Start making decisions based on clean, reliable data
The algorithm happily burns your budget on clicks in mobile games, ads on kids' YouTube channels, and penny products with zero margin
Your ad account shows beautiful numbers, but they don't match your actual revenue. Transactions get duplicated, and Google simply doesn't see some of the purchases
You're trying to scale, you're pouring in more money, but instead of growth you get expensive clicks and low-quality leads
Engagement formats: from a quick fix to full turnkey management
Choose the level you need.I don't sell cookie-cutter "ad setup" - I build an engineering system tailored to your business niche.
Why do you get clicks but zero conversions? The main mistake that burns your budget
In my experience, the most common mistake is underestimating the importance of clean signals from your landing page. Google itself says it plainly - algorithms need to be trained, and that requires clean analytics.
You've launched your ads, money is being charged every day, traffic is coming to your site, but the cart stays empty and the phone stays silent. Often it's not "the weekend", not "bad demand", and not your competitors.
The problem lies in distorted algorithm logic. If your analytics is set up wrong, the ad system learns to bring you people who were never going to buy from you in the first place.
Read why the algorithm brings the wrong people and how to stop it (Expand)
Google's auctions are run by artificial intelligence. Its job is to find the users you "ordered" through your analytics settings. And that's where the main trap lies.
The rule is simple: garbage in - garbage out.
Ad algorithms do exactly what you ask them to do. If your tracking is set up superficially (for example, the system only records "button clicks", page views, or Smart campaigns are left to run on their own), the algorithm considers its job done. It quickly finds the perfect "clickers", you pay for that junk traffic, but you get no real sales.
What blinds the algorithms and kills your conversions?
Training on false goals: You want sales, but technically the algorithm only receives signals about micro-actions (someone scrolled the site or opened a form). Google optimizes for onlookers, not buyers.
Loss of real data (browser blindness): Safari (ITP) and aggressive ad blockers cut cookies. Your ad account simply doesn't see up to 30-40% of real actions. The algorithm thinks your ads aren't working, panics, and starts buying the cheapest irrelevant traffic.
Attribution break (lost source): A customer goes to a third-party payment provider to pay and then returns to your site. The purchase happened, but the system lost the tag (GCLID). Google Ads doesn't receive the signal about a successful deal and stops bidding on this profitable audience segment.
Disconnect from your CRM (irrelevant leads): You get leads, but they're spam or people looking for something completely different. If you don't pass data about rejected deals and real payments back to Google, it will keep diligently finding spammers for you.
How do you fix this?
You can't make ads work just by chaotically changing bidding strategies or rewriting ad copy. You need to change the foundation.
As part of the audit, I find the technical "holes" that blind your ad account. Then I build a clean data flow. Once Google starts receiving signals about real buyers, it stops pouring your budget into the void and starts bringing you targeted customers.
Getting your ads set up right matters a lot, but the foundation comes first - proper tracking of user behavior, passing conversion value, absolute data cleanliness, and only then the strategies.
MY NARROW SPECIALIZATION AS AN ANALYTICS ENGINEER - BUILDING CUSTOM DATA COLLECTION SYSTEMS.
I DON'T WORK FROM TEMPLATES. I BUILD THE FOUNDATION FOR PROFIT THAT CLIENTS RATE 10 OUT OF 10.
BY IMPLEMENTING PROFESSIONAL SOLUTIONS AND RELYING ON DEEP BUSINESS ANALYTICS, I MAKE YOUR FUNNEL COMPLETELY TRANSPARENT.
I SET UP THE ARCHITECTURE SO THAT GOOGLE SMART BIDDING ALGORITHMS BRING YOU REAL CUSTOMERS, NOT SPAM.
HIGH DATA QUALITY = PROFITABLE ADVERTISING.
Solution 1
Diagnostics and repair:
4 levels of engineering solutions
This isn't a template "yet another" report and it's not a "free audit".It's a deep business analysis of your customer acquisition architecture.
I'll review your marketing performance, quantify the cost of every budget leak, and propose a technical solution. Choose the format that fits your goal.
Package 1: Technical Analytics Audit (Tracking & Setup Check)Package 2: Ads + Analytics Audit (Ads & Data Audit)Package 3: Tracking RepairPackage 4: Custom Tracking Architecture (Custom Data Setup)
Package 1
Technical Analytics Audit (Tracking & Setup Check)
Price: $65Timeline: 2-3 daysWhat it is: A review of your data collection architecture (GTM, GA4, Pixel). I'll find the technical "holes" that cause Google's algorithms to receive distorted signals and train on junk traffic.Business goal: Stop hidden budget waste. You'll know exactly where the system records fake conversions or duplicates that make you overpay for ads without getting real sales.
See what's included in this package
Deliverable: a PDF report. A leak register: where data transfer breaks down (Data Discrepancy) and how much budget it burns.
What's included (Scope of work):✅ User journey mapping: from click to CRM.✅ I'll check your GTM setup, plus the accuracy of GA4 and Meta Pixel.✅ Finding duplicate transactions, broken tags, and script conflicts.✅ Assessing the validity of your current conversions.
✨Bonus: The cost is deducted from the "Repair" price if you hire me for it.
Package 2
Ads + Analytics Audit (Ads & Data Audit)
Price: from $95 (depends on the number of campaigns/platforms)Timeline: from 3 daysWhat it is: You can't scale ads based on crooked data. This package includes the technical check from Package 1🔥 + a deep audit of the ad campaigns' strategy itself. You can order a Google Ads audit.Business goal: Lower CPA (cost per acquisition) and get out of the blind zone. You'll get a precise answer on which ad combinations are draining your budget, plus a step-by-step plan to turn off unprofitable campaigns and improve your return on ad spend (ROAS).
See what's included in this package
Deliverable: a breakdown of your tracking architecture + an engineering audit of your ad account. You'll learn why your current ad combinations aren't working and how to fix it.
What's included (Scope of work):✅ Everything from Package 1 (Tracking Audit)🔥.✅ Performance analysis of Google Ads / Meta Ads.✅ Review of campaign structure, keywords, negative keywords, and ad quality.✅ Audit of the automated bidding strategies and attribution models you're using.✅ A step-by-step roadmap for optimizing your campaigns to lower CPA.
Package 4
Custom Tracking Architecture (Custom Data Setup)
Price: from $245 (final cost depends on the complexity of your funnel and any add-on modules)Timeline: from 5-7 daysWhat it is: A full turnkey cycle. I do a deep audit of your niche, develop a tracking strategy, propose implementation options, and personally implement the approved architecture.Business goal: Digitizing your entire customer journey for aggressive scaling. You get a system that captures both micro- and macro-conversions and complex events, letting algorithms learn faster and build warm and hot remarketing audiences, including cart-abandonment audiences.
See what's included in this package
Deliverable: a ready-made, individually designed, and implemented data map. Algorithms receive 100% accurate signals for Smart Bidding automated strategies to work correctly.
What's included (Scope of work):✅ Audit of UX scenarios and development of a custom tracking map tailored to your business.✅ Data Layer design and implementation.✅ Setup of macro- and micro-conversions (from phone number clicks to add-to-cart and leads) for proper training of ad systems.✅ Event setup for warm remarketing (tracking views of specific categories, product pages, abandoned carts).✅ Enhanced Conversions setup to bypass restrictions.✅ Direct Data Flow of cleaned data for Target ROAS / Target CPA strategies.✅ Data transfer security (PII Check).⚙️Optional (quoted separately): sGTM development, Meta CAPI, BigQuery Google Ads integration and setup, call tracking for maximum reliability.
Package 5 (Available only after Package 4)
Running a Google Ads campaign - Pilot month
Price: $195What it is: You've invested in your data architecture - now it's time to make it work for you. I take personal charge of your ads for 1 month to properly train the algorithms on new, completely clean signals.Business goal: A safe launch and protection of your investment. I eliminate the risk of budget waste at the most critical stage - the start. I'll launch the campaigns myself, train the algorithms, move them into Smart Bidding, and drive them to your first targeted leads. The result: a fully ready, autonomous system that you just have to use.
See what's included in this package
What's included (how it works):✅ Launching a reference search campaign to "warm up" the account.✅ Aggressive cleanup of search terms and negative keywords at the start.✅ Switching the campaign to full automated bidding power ("Maximize Conversions" or "ROAS") after receiving the first clean signals.✅ A month of hands-on monitoring of Smart Bidding training.
🔥 HARD GUARANTEE: If within the test month you don't get targeted leads within the agreed cost - I refund 100% of the payment for that month of work.
Solution 2
Turnkey End-to-End Analytics Implementation
Price: from $380 (depends on your CRM)I'll connect your ads, website, and CRM into a single transparent system.You'll see the real profitability of each channel in money, not clicks.Two-way integration: Setting up offline conversions (successful deals) from your CRM back into Google/Meta. Google will start looking for people whose status changes to "Paid".Full tracking: Capturing every inbound contact (calls, form submissions, chats).Management Dashboard: A single report in Looker Studio (ROAS, CAC, LTV).
Detailed service description...
A comprehensive technical data integration project.I'll set up accurate tracking of the customer journey from the first touch with your ads to a closed deal in your CRM (including call tracking and long sales cycles, even if the deal closes by phone a month later). This is a technical architecture project, but it's the foundation for making informed management decisions about budget allocation.
What you'll get:✅ Management Dashboard. A single real-time report showing net profit, profitability (ROAS), cost per acquisition (CAC), and customer lifetime value (LTV) for each channel.✅ Two-way CRM integration. Setting up the transfer of real sales data back into ad systems to optimize Google/Meta automated strategies.✅ Full conversion tracking. Capturing every inbound contact - calls (Call-tracking), website form submissions, chats, and messengers - in a single analytics system.
Solution 3
Performance Partnership
Want to save money at the preliminary stage?Instead of paying for each audit and setup separately, I offer a comprehensive product - a partnership.You get all the data infrastructure you need, turnkey, with no extra implementation costs. One accountable person instead of a bunch of disconnected specialists.
Price: from $1300 / month (minimum term 3 months)If you want to handle marketing as a whole rather than fixing the system piece by piece, I can take on the full cycle - from audit and architecture design to strategy and ad campaign management.
Detailed service description
In other words - turnkey marketing management. I act as your remote Analytics Engineer and Marketing Director.
This format already includes all the technical solutions from the previous blocks:✨ Full technical audit and repair (Packages 1, 2, and 3).✨ Design and implementation of custom data architecture (Package 4).✨ Full end-to-end analytics setup and CRM integration.
I take all the chaos off your plate: strategy, managing ad channels, overseeing contractors (design, code), and systematic unit economics growth. You're always up to speed thanks to transparent reports (ROMI), but completely free from the day-to-day operations.
What I take on:● Market analysis and competitor monitoring.● Strategy development.● Management of all ad channels.● Writing briefs for designers and developers, and overseeing them.● Implementing end-to-end analytics and Looker Studio dashboards.You're always up to speed thanks to clear reports, but free from the day-to-day operations.
What you'll get:✅ Direct savings. You don't pay separately for the audit, error fixing, and tracking architecture design - all the technical work to prepare the "foundation" is included in the partnership price.✅ Full delegation of routine. Free up your time for strategy by handing me all the marketing day-to-day.✅ Transparent control. A single dashboard where the effectiveness (ROMI) of every dollar invested is visible in real time.✅ Competitive edge. Regular tracking of competitors' offers to protect your market share.✅ Systematic growth. A monthly hypothesis plan, unit economics calculation per channel, and profit scaling instead of passively maintaining your ads.
Do you have a specific one-off task rather than a full project?
Often, growth doesn't require rebuilding the entire system. Sometimes it's enough to fix one broken element or implement a specific tool. I handle a wide range of technical tasks:
Offline conversions implementation: Setting up the transfer of successful deal statuses from your CRM back into Google/Meta to optimize algorithms for real sales, not just leads.
Enhanced Conversions setup: Implementing extended tracking in Google Ads. It compensates for data loss caused by aggressive browsers (Safari) and ad blockers.
Performance Max optimization: Stopping budget waste - forced cleanup of impressions on junk placements and in mobile games.
Technical audit of CRM integrations: Finding and fixing breaks in data transfer when deal statuses don't reach your analytics or get distorted.
Eliminating duplicate conversions: Implementing Event ID and event deduplication so algorithms don't inflate metrics or break your bidding strategy.
Custom Labels setup in Merchant Center: Engineering product feed labeling for separate management of high-margin products, bestsellers, and slow movers.
Google Merchant Center unblocking: A technical audit of your infrastructure, fixing data mismatches (Identity Mismatch, price and availability conflicts), and getting your account out of a ban.
Answers to common questions and breakdowns of real situations:
Is an audit worth it if my ad budget is only $500?
Engineering precision is exactly what matters most with a small budget. With aggressive bidding, expensive Google Ads clicks can eat up $500 in a couple of days if the algorithm isn't trained correctly. Every tracking error costs you too much.
Why do we lose the traffic source at checkout?
This is a common issue with payment gateways or website redirects (losing the GCLID). The customer goes to the bank's page, comes back, and the analytics breaks (the session is counted as a direct visit). During the "Diagnostics" stage, I'll find where the break happens and propose a technical solution to correctly link GA4 transactions with Google Ads.
We used to spend $500 and get leads. Now we spend $1000, get the same number of leads, but the cost per lead has doubled. Why is this happening?
This is a classic scaling "glass ceiling". You increase your budget, but the algorithm hits a data shortage. It starts aggressively buying more expensive and irrelevant clicks because it doesn't understand the real value of your customers. You need to reconfigure how conversion value is passed and implement Enhanced Conversions.
Conversions aren't working in Google Ads: analytics seems to be set up, but your account shows nothing and the algorithms aren't learning.
Answer: The problem lies in a broken connection between your site - GTM - GA4 - Google Ads. Most often, aggressive browsers (Safari) or ad blockers cut off your tags, or your goal import is set up incorrectly. The solution is to set up direct tracking tags and Server-Side analytics.
Your ads bring junk: we need B2B clients with an order value of $1000+, but we get retail buyers calling who are looking for a part for their garage.
Google can't tell the difference between a $10 customer and a $1000 customer unless you tell it. The algorithm optimizes for whoever clicks most. You need to set up offline conversions - passing the statuses of successfully closed deals from your CRM back into your ad account.
I've already changed my bidding strategy three times, rebuilt the campaign, and I'm adding negative keywords in batches, but my cost per lead just keeps growing. What am I doing wrong?
You're trying to treat the symptoms blindly. Changing strategies (for example, switching to Target ROAS) won't work if the data coming in is distorted. Stop the chaotic actions and run a technical audit. Clean data architecture first - strategies second.
My previous contractor drove tons of traffic and showed beautiful reports. But I don't need clicks and a high CTR, I need money in the till. Can anyone make ads actually work for sales?
Yes. To do that, you need to stop optimizing for "micro-conversions" (button clicks, time on site, page views). I'll switch your system to tracking macro goals - real purchases. Ads should be evaluated purely by ROI, not by click-through rate.
Everyone keeps saying you need to set up GTM, GA4, some tags... I'm a business owner, not a programmer. I just need Google to bring me real buyers.
You don't need to become a programmer - just delegate the technical side. I'll check your GTM, set up eCommerce analytics, and connect your site to your ad account. You'll get a transparent system that works for your business without you having to dig into code.