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Consent

Performance Marketing Specialist

IS / Performance Marketing

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Performance Marketing Specialist

PROFESSIONAL IMPLEMENTATION:

Server-Side Tracking
Google Analytics 4
Google Tag Manager
Facebook CAPI & AWS
Google Tag Gateway

Bypass iOS limitations. Validate your data. Restore your real ROAS!

Your ads are performing better than you think

Technical limitations from browsers and ad blockers create a distorted reality: profitable campaigns appear to be losing money, forcing you to spend your budget blindly

2 Y

Safari ITP & Cookies

Safari forcefully deletes cookies after 7 days, breaking attribution and remarketing. Server-Side architecture extends their lifespan to up to 2 years.
Expert First-party cookie configuration bypasses browser-imposed limitations

100%

iOS 14+: Reclaim lost data

Ad blockers, VPNs, and iOS privacy updates hide up to 30% of your conversions. I implement Server-Side Tracking to bypass these restrictions and reclaim your data

ROAS

Precision Attribution

Restoring the accuracy of analytics data returns transparency to your reports.I fix tracking gaps so that your reports show exactly which specific ad brought in every dollar earned

Marketing Technical Foundation: Server-Side Analytics, Data Validation, and Google Server-Side Tracking

"Strategy is King, but Data is Queen". You can build brilliant hypotheses, but if your CAPI setup via GTM has errors and Safari "cuts" cookies — you are flying a plane with broken instruments.

  • High-quality web analytics demands patience. Deep tracking setup requires 100% concentration, hours of debugging, and routine testing - yet your workday is fragmented by meetings, management, and strategy. Trying to do this "on the side" leads to errors.
    If you understand the importance of collecting clean data but lack the capacity for implementation, I will become your technical partner. I’ll take over all the routine tasks that hinder your strategy:Validation & Audit: I will find and fix errors in your current GA4 and GTM setups so you can stop doubting your reports.Complex Implementations: Deploying GTM on your own server (Tag Gateway), configuring GA4 Measurement Protocol, setting up CAPI, and Facebook event deduplication. I handle the architecture that in-house marketers often avoid.Technical Support: I will ensure data stability and promptly resolve urgent technical issues so you stay focused.
    I will set everything up so that the numbers in your reports match the money in the bank. You will gain the most valuable asset - free time and peace of mind for your strategy.

Below are three technical solutions that address the primary challenges in digital marketing:

SOLUTION 01

Technical Data Validation & Analytics Audit

Troubleshooting and error correction for GA4 & GTM data collection. You will be certain that the numbers in your reports are real

Service cost: from $300 Turnaround time: 3-5 days (fixed, depending on website complexity and scope of work)

  • Service Description:I will perform a detailed Google Tag Manager audit and corrective setup for Google Analytics 4. I will ensure accurate configuration of Events and Conversions, allowing you to trust your data, make informed decisions, and build reports based on precise information. If errors are identified within the website code, I will provide clear Technical Specifications (TS) for your developers.
    What You Receive:Technical Audit Report (PDF). A clear checklist of audited elements: Data Layer structure, events, triggers, e-commerce module, and Google Ads integration.List of Implemented Corrections. A detailed document outlining exactly what has been fixed.Recommendations. A concise roadmap for necessary analytics scaling (e.g., Server-Side implementation, CAPI), which you can use to justify the budget to management.

SOLUTION 02

Performance Support (Monthly Retainer)

Your External Technical Lead. I handle the GA4/GTM maintenance and complex configurations, freeing you up to focus on strategy

Service cost: from $900 / moContract term: 3-month minimum(depending on the volume of tasks)

  • Service Description:Effectively, I am your outsourced GTM specialist. This is a technical partnership where I don't replace you but provide a reliable "back-end" support. I am responsible for the smooth operation of your analytics (GTM, GA4), API conversions setup, and data monitoring. I assist with A/B testing and handle complex ad campaign configurations that require deep expertise and consume your time. The retainer fee includes proactive monitoring and troubleshooting.
    What You Receive:Guaranteed SLA. Priority support for your tasks (4-8 business hour SLA). No more waiting for a freelancer to get back to you.Proactive Monitoring. I personally monitor the health of your GA4, GTM, and CAPI, fixing disruptions before they distort your reports, ensuring you trust your data 24/7.Dedicated Expert Hours. Allocated specialist time for complex tasks: from Server-side GTM deployment to A/B testing and custom reporting.Partner Sync Calls. Scheduled online meetings to discuss technical hypotheses, optimization plans, and strategic alignment.

SOLUTION 03

Custom Server-Side Architecture (sGTM + Multi-API)

Complex data systems for scaling businesses where standard solutions fall short

Service cost: from $700Turnaround time: 7-14 business days (depending on implementation complexity)

  • Service Description:This is a "turnkey" engineering solution for companies with non-standard funnels, multiple subdomains, or the need to transmit data to 3+ advertising systems simultaneously and/or deploy advanced customer retention technologies.If your task goes beyond "just sending a Purchase event to Meta," this product is for you. I design a server-side environment that acts as a single source of truth, filtering junk traffic and enriching data before it reaches your advertising accounts.
    Key Implementations:Ready-to-use Server Node (Google Tag Gateway). Deployment and detailed configuration of a cloud server (Google Cloud Run, Stape.io, Docker/VPS, etc.) for GTM within your account. You retain full ownership of the infrastructure.
    Scalability Across All Ad Channels. Server-side transmission setup not just for GA4 and Meta, but also for TikTok Events API, LinkedIn Insight API, Pinterest API, and Snapchat Conversion API. Your entire marketing data in one secure stream.CRM Data Enrichment. Implementation of logic to transmit margins, LTV, or custom user parameters directly from your database or CRM via Server-Side. Precise Dynamic Remarketing (DPA): Restoration of retargeting lists for iOS 14+ and AdBlock users. Server-side event configuration (ViewContent, AddToCart) with an Event Match Quality of 8.0+. This trains Meta/Google algorithms to find cheaper sales.Handling Complex Sites (SPA & Multi-domain): Accurate cross-domain analytics for sites built on React/Angular/Vue and complex "domain + 10 subdomains" setups. Data remains seamless during transitions.Privacy Protection & Anonymization: Programmatic removal of Personally Identifiable Information (PII) before it reaches Google/Meta to ensure GDPR/CCPA compliance.Custom Event Map. Designing data transmission logic tailored to your unique CRM schema: from the initial lead to the actual sale in the register.BigQuery Integration. Automated data transmission from the server to your warehouse for advanced reporting in Looker Studio. No standard Google Analytics limitations (zero data sampling).
    Business Outcome:Full independence from browser updates, reduced client-side load (improving Core Web Vitals), and ROAS growth due to 100% signal accuracy for optimization algorithms.

Package Solutions: Turnkey Facebook Conversion API & Server-Side GTM Setup

Standardized tasks don't always require complex custom architecture. I have developed standardized packages (MVP) that save budget and can be implemented quickly

  • Popular Platforms

    Ready-to-use configurations for Shopify, WooCommerce, WordPress, and Tilda

  • Proven Solutions

    These configurations cover 80% of business needs without overpaying for custom code

  • Speed & Fixed Price 

    Professional Server-Side GTM and CAPI setup within tight deadlines and at a fixed cost

Схема архитектуры Server-Side Tracking: компьютер передает данные в облачную серверную инфраструктуру

Summary Table of Turnkey Server-Side Solutions (Fixed Price)

Below are the 8 (+1 audit) most in-demand configurations on the market. The table provides brief descriptions; full details for each solution can be found in the catalog.These are standardized, out-of-the-box products (MVP) that allow you to implement professional tracking for your platform without overpaying for custom development. Every package includes Facebook event deduplication to eliminate double counting. Find your tech stack below to view pricing and turnaround times.

IMPORTANT: What’s Included (Scope of Work) in Package Solutions

The prices below are for standard implementation (MVP - Minimum Viable Product). I implement proven architectural solutions according to a strict protocol. Please review the limitations before ordering:

    Supported PlatformsThe price includes configuration for base systems only: Google Analytics 4 and Meta (Facebook/Instagram) Ads. Setup for TikTok API, Pinterest Tag, Snapchat, LinkedIn, and other networks is not included. These are Add-ons and are billed separately.

    Infrastructure CostsMonthly rental fees for servers (Stape.io, Google Cloud, AWS) and other third-party services are paid by the client directly to the provider. I will help you select the optimal plan to minimize your expenses.

    GDPR & Consent Mode v2Configuring cookie banners and Consent Mode for EU/EEA compliance is NOT included. This is a separate Compliance service.

    Event Tracking Setup
    Packages include the setup of standard events: Purchase, Lead, and PageView. Full remarketing funnels (AddToCart, ViewContent), audience building (LAL), and dynamic product data (DPA) are also covered.
    Special tasks: Tracking clicks, widgets, timers, and complex logic are handled exclusively through custom projects via Solution №3: Custom Server-Side Architecture (sGTM + Multi-API).

    Access & Third-Party CodeAdministrative rights (GTM, CMS, Cloud) are required for setup. Work via "screen sharing" or "through your developer's hands" is not available for package solutions. I am not responsible for disruptions caused by third-party plugins, website layout errors, or hosting limitations.

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Server-Side Tracking Solutions Catalog (Service Storefront)

My complete service catalog with detailed technical specifications is now available in my store. Visit the catalog to review configurations for analytics tracking protection (Stape, Cloud Run, Cloudflare, or Audits) and choose the setup that best fits your business.

You can view implementation examples for some products on the "Case Studies & Reviews" page:

Didn’t find what you were looking for?

If you have a ready-made Technical Specification (TS), contact me via the form - I will estimate the project, timelines, and we will find a solution.Examples of custom implementations:● Custom Looker Studio Reports: Consolidating data from Ads, CRM, and GA4 into one clear dashboard for management.● Contractor Validation: A quick technical check-up of configurations (by in-house teams or agencies) before launching traffic.● GTM Refactoring (Cleanup): Organizing your container by removing "junk" tags and standardizing naming conventions.

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