Marketing Infrastructure Engineering: Data Integrity & Server-Side Tracking
"Strategy is King, but Data is Queen."
You can develop brilliant marketing hypotheses, but if your GTM (Google Tag Manager) is misconfigured and browsers like Safari are stripping your cookies, you are essentially piloting a plane with broken instruments.Do you recognize the importance of high-fidelity data, but lack the technical bandwidth to implement the necessary configurations?I take over the technical complexity that hinders your strategy. My focus is on Server-Side Tracking, Meta CAPI, Event Deduplication, and advanced E-commerce tracking - high-complexity setups that often intimidate in-house teams. I ensure that the numbers in your reports finally align with your actual revenue.The most valuable asset I provide is time, allowing you to step away from technical "firefighting" and focus on high-level business growth.
Below are three technical solutions designed to eliminate the primary bottlenecks in your digital marketing:
SOLUTION 01
Analytics Validation
Ensuring Data Integrity for High-Stakes Reporting
Service Overview: Do you need absolute confidence in the numbers you present to leadership, but lack the time to dive into the technical weeds? I perform a comprehensive Google Tag Manager (GTM) audit and Google Analytics 4 (GA4) recalibration.
I ensure that all Events and Conversions are tracked with 100% accuracy, allowing you to build reports and make strategic decisions based on high-fidelity data. If I identify site-level code issues, I provide precise technical specifications (TAs) for your development team to ensure a seamless fix.
The Deliverables:
✅Technical Audit Report (PDF): A detailed verification checklist covering your Data Layer architecture, event triggers, E-commerce modules, and Google Ads integration.✅Fix Log: A transparent document detailing every correction and optimization implemented during the process.✅Strategic Roadmap: A concise plan for infrastructure scaling (e.g., transition to Server-Side, CAPI implementation). This serves as a readymade proposal to justify future analytics budgets to your management.
Turnaround Time: 3–5 business days.Service Fee: From $300 (Fixed fee based on site complexity and project scope).
SOLUTION 02
Technical Performance Support (Retainer)
Outsourced GTM Engineering & Analytics Continuity
Service Overview:I act as your dedicated Outsourced GTM Engineer. This is a high-level technical partnership designed to ensure operational reliability. I manage the health of your tracking ecosystem (GTM, GA4, CAPI), support A/B testing, and execute complex advertising configurations that require deep expertise. This allows you to step away from technical "firefighting" and focus entirely on strategy.
What You Receive:
✅Guaranteed SLA: Priority response for your tasks within a 4–8 business hour window. No more waiting for freelancers to "find the time."✅Proactive Data Integrity Monitoring: I personally monitor the health of your GA4, GTM, and CAPI streams. I identify and resolve discrepancies before they corrupt your reports, ensuring your data remains valid 24/7.✅Expert Bandwidth Pool: Dedicated hours for high-complexity tasks—ranging from Server-Side GTM migrations to advanced A/B test deployments and bespoke reporting.✅Strategic Alignment Syncs: Regular online sessions to discuss technical hypotheses, optimization roadmaps, and tactical adjustments based on your requirements.
Engagement Terms: Minimum 3-month commitment.Retainer Fee: From $900 / month (Scaling with project volume and complexity).
SOLUTION 03
Server-Side Tracking & Meta Conversion API (CAPI)
Restoring Data Fidelity: Bypassing iOS Restrictions and Ad-Blockers
Service Overview: Restore the precision of your marketing signals. This is a high-level technical project: a professional migration to Server-Side GTM (sGTM). I shift your tracking tags (GA4, Meta Pixel, and other events) from the browser to your own dedicated server, transitioning your analytics to a First-Party Data architecture.
This infrastructure ensures that conversion data is delivered to advertising platforms even in environments with iOS 14+ restrictions, Safari ITP, VPNs, and ad-blockers. By extending cookie lifespan up to 2 years (ITP Protection), we restore attribution accuracy and provide the "fuel" necessary for advertising algorithms to optimize and scale your ROAS.
The Technical Deliverables:
✅Deployed Server Container: Professional deployment of a cloud-native server (Google Cloud Run or similar) for GTM within your account. You retain 100% ownership of your infrastructure and data.✅Full CAPI & sGTM Implementation: End-to-end configuration of server-to-server event transmission (Meta CAPI, Server-Side GA4) ensuring direct data flow to ad platforms.✅Data Integrity Validation: A comprehensive report confirming successful event acceptance, precise deduplication, and high Event Match Quality (EMQ).✅Site Performance Optimization: Offloading heavy tracking scripts to the server to increase page load speeds and improve Core Web Vitals.
Turnaround Time: 7–14 business days.Project Fee: From $700 (Based on implementation complexity).