IRYNA SHCHEHOLSKA: YOUR PROFIT SCALING PARTNER & AD PERFORMANCE SPECIALIST

Certifications

WHY I CHOSE AN "ENGINEERING" APPROACH TO MARKETING?

I have an analytical mindset. Having always worked with large datasets, I chose the most challenging path: building marketing systems focused on hard data.When speaking with entrepreneurs, I often hear about their negative experiences with advertising. The recurring theme is: "Ads are expensive, but there are no results." However, I have also seen market leaders achieve exponential growth through "proper" Performance Marketing.What makes the difference? Data. The core issues are usually incorrect attribution, wasted ad spend, and a lack of integration between Ads and CRM.Ad platforms want to profit from you. My job is to make them work FOR you.I realized that running ads based on "intuition" is nothing more than a gamble. That’s why I mastered deep web analytics and technical hard skills: GA4, GTM, Server-Side tracking, and SQL.Today, I help B2B and E-commerce companies implement systems where decisions are driven by precise calculations rather than "gut feelings." My goal is to acquire high-LTV customers, not just one-off "empty" leads.

This Is How I Work: My Personal Guarantee

Honesty from Day One: I only accept projects where I see clear growth levers. I will be direct with you if your product isn’t ready for scaling or doesn’t require paid advertising at this stage.Full Transparency: You will track honest ROMI in real-time via Looker Studio dashboards. No "black boxes" or hidden metrics — only verified data.Strategic Partnership: I operate as your dedicated remote expert, not just a contractor. To maintain deep focus and eliminate bureaucracy, I strictly limit the number of active projects I handle. We communicate directly via messengers for fast decision-making.Process Accountability: I provide a service-level guarantee. If the contractually agreed-upon scope of work is not fulfilled due to my error, I offer a full refund of my professional fee.Exclusivity (Conflict of Interest Policy): I don’t play both sides. While under contract, I never work with your direct competitors in your region. My expertise is dedicated solely to building your technological advantage.Professionalism & Engineering: Every engagement starts with a comprehensive marketing audit and data validation. Full end-to-end analytics (from ad clicks to CRM revenue) is the non-negotiable foundation.Long-term Vision: My goal is to move beyond simple lead generation toward Retention Marketing. I aim to ensure your LTV (Lifetime Value) grows faster than your acquisition costs.Data Security: I strictly adhere to GDPR and CCPA standards to protect your business and customer information.

Outside the Office: Choosing Focus Over Noise

I am a real person who chose results over the distractions of office life.
I live in Batumi, Georgia — a place of peace and beauty that allows me to maintain the deep concentration your projects require. Working as a remote partner, my environment is a key asset to your data's precision.
I love the sea, morning yoga, and a fine cup of tea. And I almost forgot -I love Khinkali! 😊
My Personal Facebook Profile

Ready to take the next step?

If you feel I’m the right partner to bring structure and clarity to your marketing, let’s connect. Still have doubts? Reach out anyway — I will provide the clarity you need through concrete findings starting right from the audit phase

MY TECH STACK: DATA ARCHITECTURE & TOOLS

Contact Information